Zee Café "Green Turn"
June 2008

Activities: Card4U campaign & Xtra! activity

Zee Café made use of a Cards4U card campaign to promote the launch of Green Turn, which is a property on Zee Café as part of a commitment towards making the planet a greener place! It is focussed on spreading the awareness about the need for active steps to preserve our environment.

Alongside the Cards4U card campaign Zee Café carried out the Green Turn activity (an Xtra! activity). This activity was in light of the World Environment Day. Gotcha! Impact Media selected the outlets and carried out the event. Our high end hosts and hostesses were giving saplings of plants in 15 hot locations like Crepe Station, Candies and Pot Pourri in Mumbai. People who chose to pick up the pot had to take the Green Oath to state that he/she will take care of the sapling as part of his commitment to the cause. Celebrities involved were Nina Manual & Amrit Maghera!