In line with the TWIST campaign the TWISTER activity was introduced – a cool refresher (orange juice and blue Curacao topped with soda) served in AXE branded glasses that changed colour from yellow to green on stirring. A twist in the drink like the fragrance! To make the activity more fun cool coasters, stirrers & interactive tent cards were placed in locations to promote the activity. Further promoters – the AXE Angels visited our locations in Delhi, Mumbai & Pune to further add their charm to the entire TWISTER activity. The drink was retailed at outlets like CCD, Cafe Mocha, selected pubs & restaurants of the Gotcha! Impact Media network in Delhi, Mumbai, and Bengaluru & Pune.

To read more about the Twister activity, please visit:

http://www.afaqs.com/perl/news/story.html?sid=27046_Axe+Twist+now+on+Mocha+and+CCDs+menu