Operating from Delhi, Gotcha! Impact Media reaches out to its 500+ locations in 16 cities across India. No easy job this! But, Noreen, hailing from the Netherlands and founder of this unique Cards4U concept in India, and her young and energetic team see to it that all falls into place and in a most effective manner.
Meet the team that keep the creative juices flowing and are forever involved in evolving, expanding and making Gotcha! Impact Media grow everyday!
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Noreen van Holstein, Director & Creative Head:-
Free postcards were already a proven concept internationally. That was all the inspiration that Noreen required and Cards4U was born in India in September of 2005. Director, Creative Head, Business development, Client services - the roles she has are many. Name the brand and she will go-go-go....! She has strived and pushed and struggled along with her team and today Cards4U has grown into Gotcha! Impact Media consisting of the brands Cards4U, ADtheLOO, SPOT and XTRA! Yes, Noreen is smiling!
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Bhrighu Rai, GM Brand Alliance & Operations:-
Bhrighu is as old as Cards4U itself. He has been a part of Cards4U since its inception and has played a major role along with others in the company in expanding the boundaries of the Cards4U network from a mere 40 locations to 500 plus! Today, he is responsible for Operations, marketing, brand alliances - a lot has to happen before these advertisements are in the right place at the right time and Bhrighu is our man working furiously making it all happen!
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Amit Kr. Sinha, Manager, Operations & Finance:-
O.K. your cards are up, the posters and samples are right in place in the washrooms, the on-ground promos are done too- now what? Where did your cards and the other campaign material go? How many made way into the hands of your TG? Were they picked up? Were they not? Make way, for Amit − our monitoring expert and the accounts guy too. Want those figures − he has it! He is our expert in location recruitment as well.
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Malavika Subba, Manager, Client Services:-
Malavika joined Gotcha! Impact Media in August 2008. Her job? - To meet prospective clients and once a campaign is confirmed she ensures that it's smooth sailing between Gotcha! Impact Media and the clients till the end. Oh, and by the way did we mention − she is the Editor of SPOT our mini magazine too. Something she likes to do on the side − Location recruitment. Yes, multi-tasking is her forte!
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Patrycja Gorol, Intern:-
To get different perspectives, Gotcha! Impact Media provides job opportunities to International students in the form of Management internships. We have had a Dutch intern in the past and this time Poland makes its entry in the form of Patrycja − armed with a degree in Economics she hopes to learn and make her own mark in Gotcha! Impact Media.
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Ranjit Gupta, Office Assistant:-
Our Man Friday − with his ever smiling and ready to assist attitude, he adds his own charm to the company.
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AND OUR BOYS IN THE FIELD ARE:−
IN DELHI− E.G. Prakash & Pradeep Gupta
IN MUMBAI − Ganesh Baluchakor & Deepak Solanki
IN BANGALORE − Murlidhar V.R & Shridhar
IN KOLKOTTA − Avik Dutta & Pradeep
Grab, run, count, refill; grab, run, count, refill − it´s a tedious job this, but these guys make it look easy. Rest assured −out in the field all day; these guys make sure that all your cards, our magazines, on ground promo−material are placed where they ought to be without fail!
