What is SPOT?
SPOT is an A−6 pocket sized magazine, available free of cost in the Cards4U displays in bars, cafes, restaurants and clubs in Delhi NCR, Mumbai, Bengaluru, Hyderabad and Pune. Over a coffee, with friends, your target audience flips through the pages of SPOT mini magazine. The magazine provides information on the hottest clubs in town, best parties to attend, or a new restaurant to try out. It includes a blind date story, info on careers, cool party pic´s, the coolest websites available on the world−wide−web, fun facts and more. SPOT is the perfect advertising opportunity to connect with the youth. While reading through the different sections featured in SPOT, they are sure to notice, take in and remember your advertisement.
SPOT has a lot of advertisement possibilities. It is the perfect example of how Gotcha! Impact media can create a unique and highly personalised communication tool tailor made to suit the requirements of your brand.
How does it work?
SPOT is a monthly free−to−take magazine, available in the Cards4U displays. Currently SPOT magazine is sponsored by Axe, Unilever Deodorants. The magazine has a lot of AXE branding and the content is also in line with the Axe brand image − fun, sexy and seductive. Each month a new theme is selected as a guideline throughout the magazine. The different sections and visuals of the magazine are written and designed in tune with the selected theme.
Locations
SPOT is available in all locations in our network in the cities Delhi NCR, Mumbai, Bengaluru, Hyderabad and Pune. Every month 50,000 copies are distributed in these cities. Please have a look at our network page, to get a clear overview of the locations in our network.
Possibilities
Be the property owner of your very own magazine! Our team can make a SPOT style magazine for your brand too. What can be better than having a mini magazine − fun to pick up, easy to read and completely tuned to the needs of your brand! As a property holder you will have full say as regards the themes and the content to be featured in the magazine.
Of course, there are other various advertisement possibilities for you with SPOT. Every month there are different opportunities for advertisements in the magazine. You can opt for a half page, whole page, even a banner space, or be listed as one of the Hotspots in one of these cities. Along with Tear away Discount coupons which are highly appreciated by the TG, we also do inserts with the magazine − so sampling is a possibility as well.
SPOT is a perfect example of how Gotcha! Impact Media can build an exclusive property for a client which is rightly suited to the needs of the brand as well as the TG. Please contact us to know more about this unique communication tool and discuss further interesting innovative possibilities for your brand.
Why use it?
First of all advertisements in SPOT are good value opportunities. 50,000 copies are distributed and picked up every month by a defined target audience. They have a large reach and high visibility, as the magazine only has 20 pages, your ad cannot be missed. Also the magazine is kept and taken home, shown to family, put on the coffee table to be read again. Therefore, the advertisements in SPOT will have a long time visibility.
Secondly, being the property holder you have your very own mini magazine. The magazine will be designed keeping your brand image in mind and as per your style, look and feel. Through this mini magazine you can communicate your brand with the target audience in a fun and interactive way!
