Marico Ltd. (Silk n Shine)
March 2008 & June/July 2008

Activities: Cards4U Sampling campaign & ADtheLOO washroom advertisement

To promote their hair product Silk n Shine Marico made use of a Cards4U sampling card campaign. Alongside their catching design, on the back of every card a sample of their product was attached. This campaign had a pick up of 98% in the campaign period of 4 weeks, which shows the target audience highly appreciated this initiative along with the card.

After this very successful card campaign, Marico promoted their Silk n Shine product through our ADtheLOO network, in 40 female washrooms in Delhi NCR with a very innovative creative.