ING
January 2006

Activities: Cards4U campaign with additional drop boxes

To draw attention to the new concept of self banking at the ATM units, ING used a Cards4U campaign with additional drop boxes. All cards had a tear of slip attached which had to filled out, and could immediately be dropped in one of the drop boxes attached to the cards display. By doing this, ING enlarged their contact database, and the target audience could win an assured gift. All drop boxes and monitoring of the contest was done by Gotcha! Impact Media.