What are Cards4U?
Cards4U are free advertising postcards displayed in card displays found in locations where people go to relax and have a good time. Cards4U postcards are free for the public, the designs are creative and the consumer is free to choose their favourite advertisement. Cards4U represents a revolution in product marketing in India and helps you to reach out to the young generation and ´people young at heart´ in their favourite environment − hip restaurants, bars, music− and bookstores, corporate offices and coffee bars such as Mocha and Cafe Coffee Day. Create hype by using these Free Cards which can be picked up, shared, collected and pinned up. The impact of word of mouth is huge! Apart from placing promotional or commercial messages Cards4U encourages an interest in art and creates awareness among the young and the urban on issues concerning the societies less fortunate and general social issues with the aim to stimulate social engagement by placing attractive free postcards with social and cultural messages in popular locations. Cards4U uses part of its revenue to realise this objective.
Cards4U believes in:−
•Quality marketing. You reach the right audience as the displays are placed in locations where the affluent go and spend their time (and money).
•Not push but take advertisement! As people voluntarily pick up the cards (your advertisement!) the message has a strong impact.
•Measurability in terms of number of cards picked up. Further, every card ensures a guaranteed interaction with your TG which is not guaranteed in print or television ads or even billboard hoardings.
•Considering the strong impact, the positive attitude, the fact that you reach the right target audience and the number of people that will come across your message, Cards4U is a very cost effective way of advertisement − and a strong marketing tool as well!
With Cards4U you can reach your target audience in a cool, interesting and innovative way, completely suited to your requirements.
How does it work?
Cards4U prints, distributes, monitors, and refills your cards. A general card campaign runs for approximately one month, and currently you need about 1.3 lakh cards for a nationwide campaign. City packages are of course also possible. Every week the card displays are refilled to give you maximum exposure. After every week you receive a monitoring report about the status of the campaign. It depends on the popularity of your design how many weeks the cards will be in the displays. If after the campaign period there are still postcards left, you can decide if you want to keep them in the displays or take them out.
The card displays are strategically placed inside the locations. Close to the door, on the way to or inside the washroom, near the counter, to maximize the visibility of the cards, and thereby your campaign.
Please have a look at our network page, to get a clear overview of the locations in our network.
Why use it?
These FREE postcards are highly appreciated by our target audience. They are seen as a present from your company. International surveys shows that one picked up card will be shown to 3 others in their direct environment. They are a topic of discussion, used as a form of expression, or as a form of expression and decoration in rooms and offices. This causes a high visibility per card, and also a long period of exposure. The best part − measurability of your cards is ensured in terms of its pick up.
International surveys shows that one picked up card will be shown to 3 others in their direct environment. They are a topic of discussion, used as a form of expression, or as a decoration in rooms and offices. This causes a high visibility per card, and also a long period of exposure.
Possibilities are just immense!
Cards do not have to be only rectangular. With Cards4U you can have them in any shape you like! But that is not all; to make your advertisement even more attractive to be picked up you can add a product sample, button, sticker, key chain, fake tattoo. Cards that stand out in colour, design or shape are highly appreciated by the target audience, and likely to be kept and collected! We also provide drop boxes for contest cards.
