BRU (Hindustan Unilever Limited India)
June 2007

Activities: Cards4U Sampling campaign

To promote their new ice cappuccino, Bru used a Cards4U sampling card campaign with 3 different card designs. At the back of each card a sample of the new ice cappuccino was attached. The cards were tremendously popular and the interesting feedback on this campaign from locations was that after picking up the BRU card customers ordered a glass of water, so they could use the sample provided immediately!